Silk & Snow is available for purchase online and is delivered free of charge throughout most of the US and Canada. Softer mattresses are generally preferred by lightweight sleepers and shoppers looking for a sleep surface with extra sinkage and ‘hug.’ While Silk & Snow may prove to be too plush and sink too much in the middle for many people, anyone who loves a soft and enveloping mattress should take a closer look at Silk & Snow.Īt $800 CAD for a queen, the 10” Silk & Snow is priced similarly to more established Canadian-made foam mattresses like Douglas ($779 CAD) and Endy ($895 CAD). Most sleepers are drawn to medium-firm mattresses for their widely agreeable balance of support and cushioning. But for others, this is exactly the type of comfort they are looking for. This means that you are likely to sink even further down into the mattress, which may create difficulties with spinal alignment and overheating for certain individuals. In fact, according to our test results, this latest version of the S&S Mattress has gotten even softer. In such a competitive market, it might take such a niche approach for Silk & Snow to build up the necessary following to catch up to their rivals. While market leaders like Casper, Douglas, and Endy attempt to appeal to the largest demographic of sleepers with medium to medium-firm mattresses (each rated considerably firmer by our engineers than S&S), Silk & Snow caters to the mattress shopper who craves something softer. and Canada, the brand has been making efforts to gain traction in both countries, including recently updating the design and build of their foam mattress while the prices of raw materials soared.ĭespite outward appearances, Silk & Snow’s signature foam mattress is a considerable departure from most bed-in-box brands in North America. Silk & Snow launched with a single-firmness memory foam mattress in 2017.
Can a Softer Mattress Stand Out in a Market Obsessed with Medium-Firm Mattresses? Silk & Snow Thinks So.
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